mindwyse Services - Strategy Strategy: A sophisticated online strategy is the basis for a superior position in competition

The strategy represents the basis for further business activities. It needs to serve both requirements: to fit the customers' demands and to differentiate from competitors' products and services.

CRITICAL SUCCESS FACTORS:

  • Clear positioning with unambiguous USP's
  • Focus on core competencies
  • Market knowledge
  • Competition analysis
  • Solid knowledge about target group(s)

 

"Sometimes just a change in the point of view is necessary to see things clear." (Antoine de Saint-Exupéry)

SERVICES:

  • ECreation of business concept / eCommerce strategy
  • Creation of business plan
  • System consulting
  • Support in service provider selection
  • Definition of meaningful KPI‘s
  • Distributions and marketing approach
  • Project planning
  • Business process management, project management & roll out management

 

ADVANTAGES:

  • Promising business concept with convincing USP's

METHODS:

  • Analysis
    • Estimations of experts in the particular branches
    • Competitor and customer interviews
    • Data mining / desk research
    • SWOT analysis
    • Benchmarking
  • Holding creative workshops
  • USP elaboration
  • Cost utility identification business plan
  • Validation and optimization of business models