mindwyse Services - Online Marketing The basis of online marketing is performance orientation, viral processes represent a valuable enhancement
An essential aspect to run a successful website is an intelligent online marketing strategy. Online marketing comprises a couple of special applications, which need to be analyzed with regards to prioritization and budget allocation.
CRITICAL SUCCESS FACTORS:
- Procedure optimization
- Constant monitoring and optimization
- Establish authenticity and trust
- Address customer acquisition and create customer relationships
- Testing and adaptation
"Only the one who is able to think outside the box is able to communicate straight ahead." (Tobias Bremshey)
SERVICES:
- SEO / SEM
- Marketing 2.0 / social media / viral marketing
- Branding
- Affiliate marketing / co-operations
- eMail marketing
- Product comparisons / product search
- Display advertising
- Mobile marketing
- Onsite marketing
ADVANTAGES:
- Increase of qualified traffic
- Customer relationships and loyalty
- Exploitation of new customers
METHODS:
- SEO review and optimization
- SEM potential analysis (ABC/XYZ analysis) and budget optimization
- Performance measurement using web analytics
- Social media campaign planning
- Creative workshops
- Innovative marketing strategy

