POSTED February 11, 2010 18:02 Speed up your website because page speed matters
Since Google was founded in 1998, it has optimized continually his algorithm for evaluating the relevance of websites for specific keywords.
At the early start, Google considered for its ranking just a few important factors such as keyword density and backlinks (recommendations from other websites). Nowadays, Google takes into account more than 200 factors to determine the relevance of web pages. The page speed of websites is one of these factors because loading time can have a major impact on user experience – thinking about a nice website with great features that takes 30 seconds for loading the homepage … nobody would be really keen to visit that site regularly, right?
Let’s listen to Matt Cutts – Head of Google’s Webspam Team:
The optimization of page speed has not only a positive effect on user experience, but also enables better rankings in search engines. In addition, a recent study by Google and Bing shows that slow websites can even have a negative impact on customer satisfaction and sales:
To verify and optimize your website’s loading time, there are some helpful plug-ins and tips that are worth looking at:
11.02.2010 – Google: Web Performance Best Practices
11.02.2010 – Google: Page Speed Firefox Plugin
11.02.2010 – Yahoo!: Best Practices for Speeding Up Your Web Site
11.02.2010 – Yahoo!: YSlow Firefox Plugin
01.02.2010 – YouTube: Is speed more important than relevance?
23.06.2009 – O’Reilly: Bing and Google Agree: Slow Pages Lose Users
01.09.2007 – O’Reilly: High Performance Web Sites