POSTED April 04, 2011 15:29 Purchasing goods on the go

• by David Herborn

The trend towards mobile business accelerates steadily. Shoes-dealer Görtz for example has launched a special version for smartphones additionally to its online-shop.

POSTED March 21, 2011 16:45 New advertising-format on YouTube

• by David Herborn

The so-called “TrueView“ concept plays a commercial before the original video starts. Clou is the possibility to cancel the ad after watching it for 5 seconds and resuming with the video.

POSTED July 14, 2010 16:50 Web Controlling – More than a view into the crystal ball

• by Jérémy Küper

Improve conversion rates, increase sales, reduce marketing costs - all these are goals that eCommerce managers are dealing with when trying to optimize their online shops. Web Controlling (also known as Web Analytics) enables the collection and analysis of user behavior in order to implement optimization measures to achieve these goals.

POSTED May 05, 2010 11:46 iPad And It's Potential For Traditional Media

• by Marianna Schellenberg

It took Apple’s iPad only 28 days to pass the million-mark of units sold. Obviously the iPad is on the road to success and is even more successful than its little brother, the iPhone, which needed for the same sales volume twice as long. By now, already more than 12 million apps and 1.5 million eBooks were downloaded from the Apple Store.

POSTED March 23, 2010 17:11 Schuberth with new weblog

• by Jérémy Küper

Schuberth is an innovative, medium-sized company based in Magdeburg that produces head-protection systems (e.g. motorcycle helmets, industrial safety helmets or firefighter helmets) - and this for over 70 years very successfully. Since 2001, Schuberth builds the Formula-1 helmet for Michael Schumacher.

In cooperation with mindwyse GmbH, Schuberth launched its new weblog - just in time for the Formula-1 Season.

POSTED March 05, 2010 16:26 Facebook Credits in beta stage

• by René Reineke

After several attemps to establish a currency for the internet, Facebook is now venturing out to introduce a new, transnational currency.

POSTED February 16, 2010 11:45 Windows Phone 7

• by Krischan Kuberzig

Steve Ballmer, CEO of Microsoft, yesterday introduced the long-awaited, new version of its mobile operating system for smartphones ‘Windows Phone 7’ at the Mobile World Congress in Barcelona.

POSTED February 15, 2010 16:11 Mobile companies are planning their own App Store

• by Astrid Henrich

According to “Times Online” an alliance of twelve of the world’s leading mobile-phone operators – including AT&T, Orange and Telefonica – will announce their rival technology to Apple’s App Store at the Mobile World Congress in Barcelona today.

POSTED February 11, 2010 18:02 Speed up your website

• by Jérémy Küper

Google takes into account more than 200 factors to determine the relevance of web pages. The page speed of websites is one of these factors because loading time can have a major impact on user experience – thinking about a nice website with great features that takes 30 seconds for loading the homepage … nobody would be really keen to visit that site regularly, right?

POSTED February 03, 2010 18:09 Facebook speeds up PHP

• by René Reineke

So far, the language could not keep up with Java and alikes. - this is supposed to be passé. A release as a free open-source solution for the enterprise sector is planned.

POSTED January 29, 2010 16:58 Barcode App available for the iPhone

• by Stan Carstensen

Barcoo.de and woabi.de are two german services, which enable customers to scan barcodes with the mobile phones. Since november 2009 both services belong to the checkitmobile GmbH, Berlin. Barcoo supports several mobile devices and is now available for the iPhone.

POSTED January 26, 2010 17:10 Shopping clubs with new highs

• by Krischan Kuberzig

brand4friends and BuyVIP report records in revenue for 2009. BuyVIP manages to more than double its revenues compared to 2008 while brands4friends reports a triple.

POSTED January 25, 2010 17:39 Engagement measurement

• by Krischan Kuberzig

Introducing engagement measurement the web analytics firm Nedstat adds a news function to its analytics tool Sitestats. Main focus is the optimization of advertisement and content allocation based on user engagement.

POSTED January 21, 2010 15:44 Mobile games: 140 million € turnover

• by Astrid Henrich

Data released from the Mobile section under the online German population, has revealed that 2.5 million people spent a total of 140 million euro’s last year playing games on their mobile phones.

POSTED January 17, 2010 11:01 Ad-funded movies by BILD

• by Krischan Kuberzig

By introducing „Bild Kino“ Bild.de is expanding its range of full-video products. Henceforth, users will be able to watch movies via video-on-demand free of charge and without any registration or software installation necessary. The offer is funded through mid-roll video ads.

POSTED January 15, 2010 12:16 Group buying 2.0

• by René Reineke

Back in the nineties, friends ordered their products together in order to save some of the relativly high shipping charges. Nowadays this is near to obsolete by bar gaining online and sunken delivery costs. A new business concept somewhat revives this traditional method.

POSTED January 13, 2010 12:25 Tell me where you are

• by René Reineke

Foursquare is a intelligent combination of social networking with location data. This could be a breakthrough for "location-based services",  like Google offered it with Latitude.