Case Study - Video layer technology for moving image content Case study discussing the development and realization of a new video layer technology for moving image content within video frames
The Background
To reach new target groups and to support online branding, content relevant to the customer’s tastes shall be generated. Videos containing i.e. websoaps, documentations, news, podcasts etc. should be linked to a layer, which establishes the opportunity to directly purchase promoted items like clothes, furniture, home appliances, etc.
Tasks
- Close linkage between entertainment and shopping experience
- Setting up of relevant content for new target groups
- Evaluate cooperation opportunities
Implementation
- Development of a new technology to enhance moving image content by a context-sensitive video frame
- Content is based on Flash and will be exactly overlaid into moving images
- "History" allows convenient access to prior product overlays
- Linkage for direct purchase opportunities
- Frame can easily be faded in or out at any time – the user is in charge
- XML-interface for data import of third parties
Results
- Sophisticated technology for products' and services'marketing purposes in the context of moving image content
- Creative concept for a websoap with assigned eShops