Case Study - Social media marketing Case Study discussing a social media marketing campaign for one of the Top 10 online shops

The Background

16 mil. Germans use communication services such as Facebook, Skype, MSN, Twitter etc. to enforce their human relations and to take on networking opportunities. For brand extension purposes and to address new target groups the firm wants to be present in the social web. Thereby, increasing branding as well as demand for new customer acquisitions.

Tasks

Development of several ideas to acquire new customers via social media activities

Implementation

  • Development of content concepts which represent the basis for cross-linked activities within different social media marketing channels
  • Procedures:
    • iPhone App with Microsite and twitter integration
    • Facebook game with product-related widgets
    • Interactive video concept for YouTube and viral distribution
    • Flashmobs with widget for viral distribution
    • Design tool as instrument for a young target group and for viral distribution via Apps
    • Podcast series including product integration and Produktintegration and guiding widgets

Results

Six defined and ready-to-realize concepts with regards to content and technique for social media campaigns

  • Description and visualization of ideas
  • Defined process for realization
  • Project plan for costs and time