Case Study - Setting up a health care platform for dental hygiene and prophylaxis Case study discussing the establishment of dental care and provision offers within the framework of a special club to reach a widely dispersed target group
The Background
The customer plans to establish dental care and provision offers to reach a widely dispersed target group. The platform should provide healthcare and dental care services that exceed the basic services covered by statutory health insurances within the framework of a special club.
Tasks
- Business concept
- Conception of online platform
- Realization online platform
Implementation
- Business concept: By combining benefits of paid prophylaxis, dental compensation insurance, tooth brush subscriptions, comprehensive information as well as advantages in purchasing there is an added value for customers. Moreover, customers might save up to 30% of the costs in comparison to the sum of each single benefit.
- Platform: The concept of the online platform intends to strengthen customer interaction by allowing autonomous membership application, management of membership status, cancellation of membership. Moreover, special content in exclusive platform areas should be provided both for members and partners.
Results
- Project lead
- Conception of online platform
- Graphical design
- Programming website based on Typo3, including content
- Initiation of reporting system
- Testing
- Creation of information material with regards to content and technique