Case Study - Search engine optimization SEO measure catalog Case study discussing a target-oriented search engine optimization (SEO) - creation of a systematic measure catalog

The Background

The customer's online shop is a central sales channel.
The positioning within the search engine result pages is not optimal for all his keywords, so an optimization procedure seems to be advantageous.

 

Tasks

  • Identification of web shop's optimization potential both on-page and offpage
  • Development of a holistic strategy to integrate optimization procedures

Implementation

  • Analysis and evaluation of current SEO strategy
    • Competition analysis
    • Ranking analysis
    • Potential analysis and potential assessment
  • Determination of precise onpage optimization possibilities
    • Domain-analyse
    • Keyword analysis
    • Content analysis
    • Code analysis
    • Server analysis
  • Determination of precise off-page optimization possibilities
    • Extended organization of quality back-links
    • Content creation and maintenance
    • Continuous controlling and reporting

Results

Creation of a comprehensive and systematic measure catalog to continuously optimize SEO in the areas of:

  • Back-links
  • Content
  • Domain & URL
  • Keywords
  • Server