Case Study – Relaunch Top50 eShop - benchmarking and creation of newideas Case study discussing the relaunch of a Top50 eShop in terms of benchmarking and creation of new ideas

The Background

The Internet's dynamic requires a continuous and flexible adaptation of new development topics.
The re-launch of a comprehensive vendor website requires the integration of state of the art features while paying special attention the producing relevant content for the consumer.

Tasks

  • Trend workshops concerning Best-in-Class webshop functionalities
    • Product presentation
    • Checkout process
    • Shopping cart / mini shopping cart
    • Onsite marketing

Implementation

  • Benchmarking analysis and presentation of Best-in-Class examples:
    • Comprehensive desktop research
    • Constant sighting over 100 international webshops
    • Clustering
    • Evaluation of each particular functionality
    • Selection of Best-in-Class examples
  • Prioritization and selection of relevant activities for the customer (partially divided by assortment groups)
  • Creation of ideas and adaptation of proper activities fitting to customer's business concept

Results

  • Benchmarking report and presentation of Best-in-Class realization options
  • Recommended procedures
  • Innovative ideas for the webshop's relaunch
  • Prioritization and evaluation