Case Study - Recommendation marketing - suggest friends 2.0 Case study discussing 8 brief concepts with newly developed and adapted ideas to acquire customers as recommendation and sales mediators
The Background
- 86% do not believe any longer what brands and companies claim for themselves
- Yet, 67% believe what others tell about brands and companies
- Firms being present in the web need to build-up a certain size in order to be recommended
Inspiring applications can foster product recommendations.
Tasks
- Development of procedures to support the recommendation processes
- Utilization of viral processes
Implementation
- Benchmarking concerning recommendation marketing:
- Tools for eShops to create motivation for recommendation processes
- Best-in-Class examples to create connection to incentive systems
- Potential analysis of recommendation tools:
- Transportation of recommendations on- /off-page
- Viral distribution of content
- Development of particular instruments to acquire new customers and to establish customer relationships
Results
- 8 brief concepts with newly developed and adapted ideas to acquire customers as recommendation and sales mediators.
- Description and visualization of ideas
- Schedule for realization
- Planning of time and costs