Case Study - Private shopping model Eastern Europe Case study discussing the development of a private shopping model to buildup customer relationships for a telecommunications company in Eastern Europe
The Background
As the mobile market in Ukraine is rather saturated, it becomes harder to win new market share. Product and service offers are generally exchangeable. To create differentiation it is necessary to create new business and service modules in the Ukrainian mobile market.
Tasks
Develop a business models that can fosters customer relationships and allows clear value adding USP's to achieve new customer acquisitions.
Implementation
- Strategy development - VIP shopping offers for customers
- Conception business model
- Holistic program management
- Conception and multi-language management of online platform in English, Russian and Ukrainian
- Campaign management (including content, creation, product shootings etc.)
- Drawing up a reporting system
- Integration and management of external partners to buildup the following areas:
- Fulfillment
- Product sourcing
- Marketing
- Customer service
- Ensuring current operational business
Results
- Initiation and operationaldevelopment of online shoppng club for customer relationship purposes
- Planning of activities and purchasing of products
- Campaign via SMS distribution and the generation of online activity