Case Study - Initiation of an interactive video database Case study discussing the initiation of an interactive video database for a premium fashion brand to individually present own products

The Background

A product presentation that is close to reality is absolutely essential, especially within the online fashion industry. Videos allow an attractive way of presenting products. Moreover, interactive videos establish users to manage the product presentation following their own demands.

Tasks

  • Recommend procedures for Best-in-Class product presentation options
  • Development of website features that guarantee customer attention
  • Content creation for marketing purposes

Implementation

  • Benchmarking study: "Possible ways of demonstrating pictures within the online fashion industry"
    • Presentation of different technologies by the help of Best-in-Class examples
    • Evaluation of types in product demonstration
  • Creation of an innovative video concept as interactive type in product presentation
    • Design the content creation processes (cost-effective video production)
    • Composition of a segmented database
    • Realization and integration concept with regards to technique
    • Marketing concept

Results

  • Benchmarking report and demonstration of Best-in-Class presentation types
  • Content-,technique-, and marketing concept