Case Study - Frontend accessories shop Case study discussing the realization of a modern frontend for an accessories shop

The Background

The share of the online activities concerning the customer's total turnover is below market average. Online activities' growth is lower than the branch’s average. The customer was an early mover and had an opportunity to generate market share in an early stage. However, due to missing the development new competitors entering their market segment the customer lost market share.

Tasks

  • Conception and realization of a Best-in-Class front end aiming on an increase of the shop's dominance in the market.

Implementation

  • Strategy development
    • SWOT analysis for the online sales channel
    • Comprehensive benchmarking concerning product presentation, features, search, shop entries, onsite marketing, etc.
    • Customer and relevant-expert interviews
    • USP development
  • Concept and feature design
    • Selection and description of features based on benchmarking results
    • Creation of wireframes
    • UGC integration concept
    • Creation of a detailed specification catalog considering the current system and existing interfaces
  • Realization
    • Graphical and technical realization
    • Interface implementation
    • Detailed testing

Results

  • Quality state of the art frontend with Best-in-Class features
    • Different shop entries to address emotional (hitlists, seen-on, celebrities' jewelry) and rational target groups
    • Integration of UGC by product review and video messages
    • Onsite recommendation feature for distribution in social networks
    • Assembly of an external search algorithm with intelligent filter and navigation options (i.e. referring to occasions: "evening dress", "first date" etc.)
    • Integration of affiliate systems to increase turnover