Case Study - Conception of an innovative mix and match application Case study discusses the development of an application that uses customer engagement to creatively promote products and to use customers as sales instruments

The Background

Objectives:

  • Demand creating feature for outfit selling in the industry of fashion
  • Integrate customers' willingness of participation into the business concept

Product recommendations can be fostered by inspiring applications.

Tasks

  • Conception of an application that integrates customers' willingness to participate to creatively present products
  • Make use of customers as sales instruments

Implementation

  • Benchmarking the existing social shopping applications
    • Trend analysis
    • Identification of Best-in-Class-functionalities
    • Comparison and evaluation
  • Development of an innovative mix and match tool focusing on addressing customers by the event-driven arrangement of collages including a direct sales opportunity as well as a bonus system for mediating customers
  • Conception of different application possibilities for the tool.
  • Initiation of a completely autonomous platform or integration as additional feature into existing platforms.
  • Realization of existing testing platform.

Results

  • Concept for a mix and match tool including possible application possibilities
  • Design of marketing alternatives
  • Acquisition of new cooperation partners
  • Testing platform


--> Information: currently in realization phase