ECOMMERCE CASE STUDIES
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INT. MAIL ORDER COMPANY
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Videos increase conversion rate
Besides classic catwalk product demonstrations innovative technologies allow a completely new shopping dimension, which is not only defined by interactive customer usage but also by unique types of product presentation.
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INT. MAIL ORDER COMPANY
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Online video: The boom is unstoppable
Innovative video layer technologies create a new sales dimension that establishes positive access to new product themes via the connection of entertainment and shopping.
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INT. MAIL ORDER COMPANY
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Sales and entertainment
Online videos become increasingly popular. Meanwhile, streaming is one of the most requested online activities. Regarding a current growth of about 12% already 1.34 million users watch online videos. Entertainment is an excellent way to sell products.
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INT. MAIL ORDER COMPANY
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Web 2.0 features - what is relevant?
Purchase decisions increasingly take place based on the product, rather than the vendor. Numerous new business models and sales instruments were established online to capitialize on this reality. By continuous observation of 100 international eShops we support you finding the right track in the Web 2.0 jungle.
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MAIL ORDER COMPANY
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Customer integration - we show you how!
"Web 2.0" describes several possibilities for participation. Read about the design of an application that makes use of customers' willingness to participate in order to creatively present products. Furthermore the application creatively employs the customers/users in the sales process.
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INT. TELCO
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VIP shopping to foster CRM
In saturated markets and in a sector defined by exchangeable products and services, the creation of a VIP shopping club to foster customer relationships can be an effective solution.
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MAIL ORDER COMPANY
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Customers as sales instruments
More than 75% of the online users trust friends’ recommendations in choosing products. This results in a significantly higher conversion rate in online shops. Studies show that the conversion rate might be up to 5 times higher with the influence of a friend.
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INT. MAIL ORDER COMPANY
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Expansion strategy Eastern Europe
The Internet helps to overcome distance quickly and new markets become increasingly important. As a result: evaluation of market entry into key markets, such as Eastern Europe, is a option, but one that needs careful consideration.
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INT. MAIL ORDER COMPANY
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Communications 2.0 - are you up to date?
16 mil. Germans use instant messaging and blogs. Studies forecast that in 2010 over 70% of all online content is produced by users. Opportunity: Information distribution in social media to reach influential people, who spreed ideas online, exactly where they are and to support a dialog.
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JEWELRY MANUFACTURER
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Advantages created by detailed knowledge
You are aware of your turnover - but what about your website? Where your customers come from? Where they go to? To answer these particular questions web controlling is helpful by providing analyses to support optimizing your website.
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SPORTS GOODS MANUFACTURER
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Optimal keyword advertising
Search is key within the process of making purchase decisions. Success factors for effective search engine marketing are proper keywords, landing pages, text ads and bid management. Properly applied, SEM helps minimizing marketing costs.
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MAIL ORDER COMPANY
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Goal: To become a category killer shop
Unique positions in the online market are achieved by attractive products and services, helping to build customer relationships. Companies being able to become category killers like notebooksbilliger.de have a strong potential by not being widespread so far.
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ECONOMIC CLUB
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Concept of an exclusive member platform
The concept following the example of XING was created to improve relations between members, to map the club's organization structure and processes as well as to reduce burden of un-needed bureaucracy.
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SPORTS GOODS MANUFACTURER
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To be attentive, pays off in the long run!
Due to lack of in-person customer contact in online business, the risk of fraud in payment is significantly higher than in the traditional stationary business. Solution: Setting up a risk management system and implementation of efficient security mechanisms.
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FRANCHISE COMPANY
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Compatibility of components is the key
Successful eCommerce is more than just the sum of its single modules. It is even more important that each single component is compatible with each other, so the result is holistic.
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INT. FASHION COMPANY
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No more hiding
Every day millions of people make use of search engines. A high degree of search engine exposure is essential and a critical factor for success. SEO continuously leads to enduring and cost-effective website traffic.
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MAIL ORDER COMPANY
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Relevant search results are key
The search functionality is a central aspect within the eShop. Unfortunately, many search results are faulty so the customer leaves and turns to a competitor. Solution: An intelligent search engine actually "finds" and increases turnover.
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INSURANCE COMPANY
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Dental health care and lifestyle
By combining benefits there is added value for customers. Result: customers might save up to 30% of the costs in comparison to the sum of each single benefit. In addition, interaction and autonomous self-service of customers is fostered significantly.